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Our brains have been designed to steer us towards pleasure and away from pain. Most of us do whatever possible to avoid any type of conflict or criticism. Consequently, when we are about to deliver bad news or have a difficult discussion, most of us will start the conversation beating around the bush, trying to smooth the other party over and trying to make what you are about to say a little less painful. We are deathly afraid of drawing any more attention to the negative tha